Now In Korea
Amorepacific's Aestura to Enter US Market with Sephora Partnership
Creatrip Team
a year ago
Amorepacific, a leading South Korean cosmetics company, announces the expansion of its Aestura brand into the US market through a partnership with beauty retailer Sephora. Starting next month, Aestura's products will be available in over 400 Sephora stores and on Sephora's online platform. The initial launch will feature the popular Atobarrier365 line. Aestura aims to strengthen its recognition as a K-beauty (Korean beauty) brand, leveraging over 40 years of research experience. Amorepacific plans to accelerate its global market strategy, having already introduced Aestura in Japan, Vietnam, and Thailand.
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