W Concept Picks LE SSERAFIM as New Brand Models to Target Gen Z
Creatrip Team
4 months ago
Fashion platform W Concept announced on the 10th that K-pop girl group LE SSERAFIM has been chosen as the brand’s new models. The company said the group’s trendy, bold and confident image aligns with its brand direction. Starting immediately, W Concept will release campaign videos featuring the members’ personalities and run customer-engagement events, with Japan as a strategic base for broader Asian expansion. W Concept is also holding a ‘W Week’ sale through the 24th with 24-hour brand discounts and special offers on popular items. The brand plans campaigns aimed at strengthening communication with 25–29-year-old customers who are used to short-form shopping (short shopping).
