K-clean beauty brand PLAN de G targets foreign tourists at Jeju Dream Tower
Creatrip Team
4 months ago
K-clean beauty brand PLAN de G has opened at 'Han Collection Dream Beauty', a K-beauty shop inside the Grand Hyatt Jeju Dream Tower (a resort complex with a hotel and a foreigner-only casino). PLAN de G offers an all-in-one anti-aging line designed for sensitive, dry, and aging skin: a three-step system of cleanser, serum, and cream that addresses eight functions—wrinkle improvement, elasticity, lifting, hydration, calming, whitening, radiance, and anti-aging—using natural-derived ingredients and a toxin-free formula. The Dream Beauty shop is a major K-beauty shopping spot in Jeju where about 90% of purchases come from foreign visitors, giving the brand access to tourists from China, the Middle East, and beyond. PLAN de G plans to leverage this presence to expand its anti-aging image overseas; it has already entered K-beauty shops in Rome and premium aesthetic shops in Paris and Poland as part of a push into European clean-beauty markets.
