Now In Korea
Rise of Minimalism in Korean Cosmetics: 2025 Beauty Trends
Creatrip Team
a year ago
The 'demure makeup' trend, emphasizing minimalism, is anticipated to continue in 2025 within Korea's cosmetics industry. Based on Abley's 2024 Beauty Awards analysis, products enhancing natural skin health and simplifying makeup steps gained popularity last year, a trend likely to persist. Demand is growing for products that enhance natural skin radiance, such as 'Ilsso's 'Super Melting Sebum Softener'. Functional items like long-lasting makeup fixers and no-glue lashes that simplify beauty routines are also in demand.
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