K-Beauty Expands Presence on Global E-commerce Platforms
Creatrip Team
4 months ago
K-beauty brands are gaining strong footholds on major global e-commerce platforms like Amazon and Qoo10, driven by product performance and social media marketing. Brands such as Equalberry, Missha, Cellymax, Luna, and Dermapix have recently topped category rankings: Equalberry’s Vitamin Illuminating Serum reached No.1 in Amazon North America’s facial serum BSR, and its NAD+ peptide serum ranked No.6 shortly after launch. Missha (Able C&C) recorded record sales during Amazon Prime Big Deals Days, securing No.1 in the BB cream category with its M Perfect Cover BB Cream, boosted by viral videos from international creators. Cellymax’s Retinal Shot Tightening Booster became a bestseller in retinal searches and a top facial serum on Amazon, helped by TikTok trends. Luna (Aekyung) collaborated with a Japanese beauty influencer to claim Qoo10’s top spot with a concealer blender palette tailored to Japanese preferences. Dermapix’s collagen mask pack topped Qoo10 Japan’s beauty rankings during a major sale, supported by strong user reviews. Across markets, targeted influencer campaigns, localized product variants, and viral social media exposure are accelerating K-beauty’s global rise.
