From Clothes to Daily Life: Fashion Brands Brew Coffee Culture
Creatrip Team
4 months ago
Korean and global fashion brands are expanding from apparel into lifestyle spaces by opening cafes that embody their brand identities. Sustainable lifestyle label nau launched its first 'nau cafe' in Jeju (a popular island) and another location in Seoul, offering locally sourced drinks like hallabong (Jeju citrus) latte and eco-friendly tableware. Adidas opened 'CAFÉ 3 STRIPES SEOUL' in Seongsu, integrating the brand’s three-stripe motif into design and menu items, while Polo Ralph Lauren plans a second 'Ralph’s Coffee' in Seoul’s COEX. Online platforms also blend fashion and coffee—W Concept created a Starbucks shopfront selling branded tumblers, mugs and tableware. Brands say consumers now seek immersive lifestyle experiences, treating fashion and coffee as expressive, sensory ways to connect with a brand.
