CJ CheilJedang's Hetbahn Ssalbap, a premium instant rice product launched in May 2021, has sold over 30 million units in under four years. The product's success is attributed to the wellness trend and its unique technology that combines meats, seafood, and vegetables (which were difficult to use in instant meals due to microbial control issues) while maintaining optimal moisture and texture. Popular flavors include honey rice and abalone liver nutritional rice. CJ celebrates the milestone with discounts and promotions through the CJ market.
