Kyochon Chicken Expands in China's 'Silicon Valley'
Creatrip Team
a year ago
Kyochon Chicken has opened its first store in Shenzhen, one of China's four major cities, known as the "Silicon Valley of China" due to its concentration of global tech and manufacturing giants like Huawei and Tencent. The new outlet is in the Qianhai MixC mall, a premier shopping destination. Kyochon plans to use its location to bolster its brand presence with popular signature flavors like Soy, Red, and Honey Chicken. By emphasizing quality, service, and cleanliness (QSC), Kyochon aims to establish its standing as a premium K-chicken brand in the Chinese market, particularly targeting the young, affluent consumers of Shenzhen.
