CJ Freshway Unveils Dining Solutions Content with Geumbyeol Beer
Creatrip Team
4 months ago
CJ Freshway teamed up with craft beer brand Geumbyeol (Gold Star) and gourmet curation platform Metizen to release collaborative dining-solution content. The project aims to raise brand awareness by spotlighting popular menu items and core concepts from restaurant franchises, with more partner brands planned. The first release features celebrity chefs Oh Se-deuk and Lee Won-il presenting a ‘gourmet gathering’ (미식회) concept: video and interview pieces showing recommended pairings at Geumbyeol Beer outlets. Chefs paired Geumbyeol’s signature draft lager, “Geumbyeol Saeng Lager,” with hot crispy chicken, tomato hangover soup pasta (토마토 해장 파스탕), and hot pepperoni pizza. CJ Freshway plans to expand customized marketing through external collaborations, distributing content across multiple channels to turn content engagement into brand consumption.
