GS Shop Debuts Priordei Organic Extra Virgin Olive Oil on Home Shopping with Son Mina
Creatrip Team
4 months ago
GS Shop will feature Priordei organic extra virgin olive oil—the first time this premium Spanish brand is sold on Korean home shopping—on Nov. 9 at 7:50 a.m. on a new program called "Holamina" hosted by travel writer and former anchor Son Mina. Priordei, produced by the Siuraneta family in Catalonia with a 500-year tradition, has won international accolades including FLOS OLEI 2025 recognition and consecutive NYIOOC gold medals. The broadcast spotlights oil made from this year’s first harvest, air-shipped to preserve freshness; the 500ml x3 set is priced at 327,000 KRW with a limited 1,500-set run and extra bottle and mobile app discounts available. GS Shop says the oil’s free acidity is just 0.11%, well below the extra virgin standard of 0.8%, and plans to use the Holamina program (a Mediterranean lifestyle “edit shop”) to introduce Mediterranean wellness foods and items. The push taps into the slow-aging trend and rising interest in drinking olive oil directly—a trend dubbed “ole-shot” (mixing olive oil with lemon juice).
