CreatripTeam

Shin Ramyeon Tumbapop, a new product from Nongshim, has sold 23 million units in just four months since its launch, appealing to both Korean and international consumers with its spicy and chewy texture. With monthly sales reaching approximately 6 billion won, it is performing on par with Nongshim's classic, 'Ojingeo Jjambbong.' The product's success has been attributed to its appeal to the MZ generation (a term for Millennials and Generation Z in Korea), who enjoy the spicy flavor and texture. The ramen's popularity has also spurred its expansion overseas, with plans to enter markets in Australia, Japan, China, and Europe in the first quarter of the year. The global demand for K-ramen continues to grow, underscoring the potential for further international sales of Shin Ramyeon Tumbapop.