CreatripTeam

APR recently held a successful live commerce event on China’s Douyin platform, where they sold out 12,000 units of their cosmetic set in just four hours. This event was conducted without beauty devices, highlighting the popularity of K-beauty products among Chinese consumers. Collaborating with "Wanghong" (Chinese influencers known for their significant online influence), APR achieved substantial sales of their beauty devices as well. The company is expanding its presence in the Greater China region, aiming to further penetrate the massive Chinese beauty market, valued at around 100 trillion KRW (approximately 75 billion USD). Live commerce is emerging as a key platform for rapid sales in China, and APR plans to continue leveraging it to achieve significant sales results. The Chinese market is the second largest in the world, and APR is committed to implementing various strategies to increase its market share.