K-Fashion Brand SONGZIO to Build Cultural Hub in New York, Expand Global Flagships
Creatrip Team
4 months ago
SONGZIO creative director and CEO Song Jae-woo says fashion is wearable art and plans to turn flagship stores into creative, multidisciplinary spaces. The Korean menswear label—led by the founder’s son and growing rapidly under his leadership—expects combined brand sales around 100 billion KRW this year and aims for 120 billion KRW next year by boosting womenswear. After opening a combined men’s and women’s flagship in Paris, Song plans a mixed cultural space in New York Soho in late 2026 (7–12) designed with artists from fashion, architecture, art and furniture so the store itself functions like an artwork. The brand already combines craft techniques like embroidery and patchwork with artistic collaboration at its Seoul “Gallery Neowa” location, and has further expansion plans for Shanghai and London. Upcoming collaborations include a collection with Danish label Elliot Emil and a future project with a French designer brand.
