Olive Young Promotes K-Beauty in US Through tvN Show 'Perfect Glow'
Creatrip Team
4 months ago
CJ Olive Young sponsors tvN’s new beauty variety show Perfect Glow, opening a Korean-style beauty shop in Manhattan to introduce K-beauty to American customers. The show features an “OLIVE YOUNG ZONE” where visitors can try gel masks, multi-use toner pads and other signature K-beauty products, plus step-by-step skincare routines and Korean makeup tips. Interactive services like skin-scan diagnostics and a curated K-beauty kit are offered, and Olive Young will support the show’s makeover segments with its products. Pop-up events and promotions run in Korea (including a Hongdae pop-up) and online through January 10, showcasing brands such as RoundLab, Mediheal, 3CE and Hince. The program, premiering Nov 8, stars popular Korean actors and makeup artists bringing “K-glow up” to diverse New York customers.
