APR Aims for 400 Billion Won Quarter, Stresses Strong Profitability
Creatrip Team
4 months ago
APR reported strong Q3 2025 results, maintaining a 25% operating margin despite U.S. tariffs. Q3 consolidated revenue was 385.9 billion won (up 122% YoY) and operating profit 96.1 billion won (up 253%). Year-to-date revenue reached 979.7 billion won, meeting the annual 1 trillion won guidance in nine months. Growth was driven by cosmetics (272.3 billion won, +220% YoY) and beauty devices (103.1 billion won, +39%), with global device cumulative sales surpassing 5 million units. U.S. sales surged 280% to 150.5 billion won, helped by Amazon Prime Day and entry into Ulta Beauty (Ulta: major U.S. beauty retailer), where APR ranks top among K-beauty brands. APR plans to raise U.S. offline sales share to 20–30% next year and double SKU presence in Ulta. Japan sales also more than doubled to 46.6 billion won, while Europe remains in preparation for direct sales via Amazon and TikTok. Management said U.S. tariffs affected about 1 percentage point of group revenue (around 3–4 billion won) but overall margins were stable due to cost efficiencies. For Q4, APR targets roughly 400–450 billion won in revenue under normal promo results, or up to the high 400s if stronger, while managing marketing spend to protect profitability. (SKU: stock keeping unit; EBD: aesthetic medical device)
