Sempio Soy Sauce Ad Appears in Central Paris as K-Food Gains Ground
Creatrip Team
4 months ago
Sempio’s ‘Jinganjang S’ soy sauce is now featured on outdoor ads in central Paris subway stations (Franklin D. Roosevelt on Line 1 and Charles Michels on Line 10) as part of a Korean food promotion supported by the Ministry of Agriculture and K-MART with aT. The campaign aims to showcase Korean flavors while K-food’s global popularity rises. Sempio has previously gained international recognition — its ‘Yedoo cooking essence’ was highlighted at Anuga 2025 in Cologne, and top chefs and awards in Milan and elsewhere have spotlighted Sempio’s fermented sauces and Korean fermentation culture (jang). The company says it plans to continue promoting Korea’s fermented food traditions and “our taste” to global consumers.
