CreatripTeam

AMBIPRO, a meat distribution and export specialist, has opened a dedicated 'Hanwoo' (Korean beef) processing plant in partnership with Seongmin Livestock, aiming to turn Hanwoo into a premium K-brand worldwide. The move follows strong global interest in K-food showcased at APEC 2025 in Gyeongju. The new facility will act as a base to preserve the delicate quality and processing know-how of Hanwoo while using AMBIPRO’s overseas networks to introduce the product to premium tables in Southeast Asia, including Thailand, Singapore, and the Philippines. Company leaders say the plant will convert K-food’s cultural appeal into economic value and help extend Korea’s cultural influence beyond K-content into the food sector.