CreatripTeam

LF reports that purple and olive green are driving fall/winter fashion trends across domestic and international brands. Purple has shifted from pale lavender to deeper, more gender-neutral and luxurious tones, appearing across knitwear, polos and sweaters. Olive green and related deep greens (kaki, dark green) complement seasonal palettes and serve as easy accent colors, boosting sales for knits, cardigans, bags and accessories. Search interest on LF’s platform rose sharply in October (’olive’ +120%, ‘kaki’ +90%, ‘purple’ +40%). Brands like Hazzys (헤지스), Dunst (던스트), Vanessa Bruno (바네사브루노) and Isabel Marant expanded purple and green lines, with some items selling out or outpacing other colors by large margins. Retailers also note higher demand among women for colorful basics, contributing to strong FW season performance.