Controversy Surrounds 'Baekham' Brand Leading to Online Sales Suspension
Creatrip Team
a year ago
The South Korean company The Born Korea, led by Baek Jong-won, has suspended the online sales of its canned ham brand 'Baekham' on its official mall following price and quality controversies. The removal of the product from the sales list is seen as an effort to minimize its exposure amidst ongoing debates. Despite being removed from The Born's own mall, 'Baekham' is still available on other platforms like Coupang and SSG.com. Criticism has emerged about the product's higher price compared to top competitor 'Spam,' along with its lower pork content. Despite explanations provided by the company regarding production costs, negative public opinion remains persistent. The company is considering resuming sales soon without halting production altogether.
