Korean Convenience Stores Face Shortage of Popular Fire Noodle
Creatrip Team
a year ago
In South Korea, convenience stores are grappling with a shortage of the popular 'Fire Noodle' (Buldak Bokkeum Myeon), a spicy instant noodle that has gained massive popularity both domestically and internationally. Samyang Foods, the company behind this product, has seen a surge in demand, leading to supply challenges in local stores. The company cites limited production capacity and a brief halt during the Lunar New Year holiday as reasons for the shortage but assures that the situation will stabilize soon. The Fire Noodle was first introduced in 2012 and has since become a staple in the company's line-up, fueling international exports to North America and Europe. Samyang Foods reported significant financial growth in 2022, with increased revenue and profits, partly thanks to its strong overseas performance. The company plans to expand production to meet global demands, including completing a new factory in Korea and planning another in China by 2027. Samyang's stock value has also seen a considerable rise, hitting record highs.
