CreatripTeam

The Las Vegas Convention and Visitors Authority held a joint roadshow with Korean travel agency Yellow Balloon (노랑풍선) at Seoul’s Grand Hyatt to promote Las Vegas travel products and latest attractions ahead of the year-end holiday season. About 100 attendees, including tourism officials and Yellow Balloon staff, learned about Las Vegas’s focus on entertainment, gastronomy, and new travel offerings. Speakers emphasized expanding sales channels through Yellow Balloon’s agency network and strengthening marketing cooperation to boost U.S.-bound tour competitiveness. Las Vegas drew roughly 170,000 Korean visitors last year and will host major events starting November 20, including the F1 Las Vegas Grand Prix and other sports and entertainment programs, underscoring its position as a global entertainment hub.