CreatripTeam

Scentby, a Korean perfume specialist, organized and managed the Korean pavilion at major fragrance fairs in Paris and Shanghai, promoting 'K-Perfumery' to global buyers. At Notes Shanghai, Asia's largest perfume expo with some 300 brands from 20+ countries, Scentby curated booths for several Korean brands—Enrobage, BTSO, BienBiang, Le Persona, Mimicri, Pesade, and SW19—helping Enrobage and Mimicri debut overseas. Chinese buyers and local media praised the scale and sophistication of the Korean pavilion, saying Korean fragrances rival French and Italian labels. Scentby also led the Korea Perfume Paris event earlier, and serves as the Asian representative of the Grasse Institute of Perfumery (GIP), supporting fragrance research, perfumer training, and brand consulting to bridge Asian and European perfume industries.