Now In Korea
K-Beauty Gifts Impress World Leaders at APEC
Creatrip Team
a month ago
During the APEC summit in Gyeongju, CJ Olive Young presented official K-beauty gift packages to member leaders, featuring 17 skincare and cosmetic items from indie to premium Korean brands praised for innovation and trendsetting. The package design, using wood and mother-of-pearl, was inspired by Silla crowns and traditional knots to showcase Korean aesthetic heritage (Silla: an ancient Korean kingdom). LG Household & Health Care also sponsored 'The History of Whoo Hwanyugo'—a high-end anti-aging cream made with a longevity-themed wild ginseng—for spouses of global leaders.
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