CreatripTeam

At an event in Seoul celebrating Nvidia GeForce's 25th anniversary, Nvidia CEO Jensen Huang met with Samsung Electronics Chairman Lee Jae-yong and Hyundai Motor Group Chairman Chung Eui-sun. The high-profile meeting—and a casual 'chimaek' (치맥, chicken and beer) gathering—drew intense media attention. Fans quickly noticed Lee's outerwear: a premium Lansmayr piece from Samsung C&T Fashion's 'Galaxy' line, originally priced at 845,500 KRW after discount, which is now sold out. Lee's clothing choices have repeatedly sparked sales boosts before, from a cashmere vest to down vests and even a lip balm, as public appearances often translate into instant retail demand. The meeting also included a friendly moment onstage at COEX K-Pop Square, amplifying the viral interest in his look.