CreatripTeam

Caroline Levitt, White House spokesperson, posted an Instagram photo featuring a selection of Korean skincare labeled “South Korea skincare finds,” drawing global attention to K-beauty. Featured brands include Mediheal (mask packs), Mediheal’s parent A:PR’s Mediheal/Medicube (clinical-focused items like Zero Pore Pads and age-care boosters), VT Cosmetics (BTS-collab driven products and the microneedle "Riddle Shot" essence), and Chosun Beauty (traditional herbal formulas like the green plum cleanser). Other popular names noted are Toriden (vegan hyaluronic serum), Goodal (fruit-fermented vitamin C serums), and Olive Young’s private label Bring Green (affordable tea tree/cica line popular with tourists). The post is seen as symbolic of “K-Beauty 3.0,” where clinical tech, cultural storytelling, and content/branding converge to make Korean skincare a mainstream global routine. (Riddle shot: microneedle essence product)