Klairs Appoints KIA Player Kim Do Young as First Ambassador
Creatrip Team
a year ago
Wishcompany, the global beauty brand and content company, has announced the selection of KIA Tigers infielder Kim Do Young as Klairs' official ambassador. Emphasizing values like professionalism and consistency, this partnership will begin a large-scale campaign starting March with the tagline "Change that seeps in, drop by drop." Born in 2003, Kim Do Young set numerous records in the KBO League and is considered a rising superstar and new icon of Korean baseball. The campaign aims to highlight the core key concepts of 'consistency' and 'growth', aligning with the brand's philosophy of addressing daily sensitivity through thoughtful skincare curation. Klairs plans to release a making film to spread their brand message to both sports fans and general consumers.
