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FlagFillIconNow In Korea
Tiffany’s Giant ‘Blue Box’ Exhibition Lands in Seoul
Creatrip Team
a month ago
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A giant Tiffany & Co. blue gift box has been installed at the arena plaza beside Lotte World Tower in Jamsil, Seoul for the exhibition “With Love, Seoul.” Opening November 1 and running through December 14, the show explores Tiffany’s creative legacy, craftsmanship and the theme of love across four chapters: Love of Legacy (the brand’s history from its 1837 New York origins), Love of Creativity (key works by three master designers), Love of Design (the evolution of Tiffany’s design language) and Love of Expression (an immersive piece by Korean-Canadian artist Krista Kim that converts visitors’ heartbeats into light and video). The exhibition features historical high-jewelry works brought to Korea—such as an 1887 pearl and emerald brooch, a black opal necklace, and iconic pieces like “Bird on a Rock” and “Hedges and Flowers”—and highlights Tiffany’s artisanship, sustainable sourcing and community programs. For this Seoul presentation Tiffany created a new mugunghwa crest (mugunghwa: Korea’s national flower) inspired by its 19th-century “Blue Book” to symbolically link Korean beauty with the house’s jewelry heritage. The show is open daily 10:30–20:00; entry via Naver reservation or on-site queue.
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