CreatripTeam

In South Korea's competitive fermented milk market, Binggrae emerged as the leader in 2022 with a 16.19% market share from sales of 158 billion KRW, overtaking long-time leader Namyang. Binggrae's success is attributed to its popular yogurt brand 'Yoplait,' particularly its zero-sugar products catering to health-conscious consumers. The overall fermented milk market sees growth due to increased health awareness post-pandemic and a decline in plain milk consumption. Innovative products like plant-based yogurt also contribute to this trend. The market is projected to grow to 2,249.8 billion KRW by 2026.