CreatripTeam

Global derma-cosmetics brand MEDIHEAL is trending as international celebrities have been spotted buying its products during visits to South Korea. Travis Scott was seen shopping at Olive Young, reportedly picking up several MEDIHEAL sheet masks among other Korean brands. Caroline Leavitt, then White House spokeswoman traveling with President Trump for APEC, shared her Korean skincare purchases on Instagram as “South Korea skincare finds,” highlighting K-beauty. MEDIHEAL’s signature sheet masks (Essential Mask: Collagen, Tea Tree, Vitamin) have sold 3.1 billion units—enough to circle the Earth 14 times—and the brand topped Olive Young’s sales among some 3,000 in-store brands in 2024. Beyond masks, MEDIHEAL is expanding global reach with toner pads and serums; its “Nemo Pad” (네모 패드) has won 64 beauty awards and was named Olive Young’s top toner pad in 2024. The company says it is rapidly entering U.S. retailers like Ulta Beauty, Target, and Costco to grow its international fan base.