K-Beauty Show 'Just Makeup' Wins Global Praise, Ranks in Top 10 Across 7 Countries
Creatrip Team
4 months ago
South Korean makeup competition series 'Just Makeup' is gaining international attention. The show topped domestic OTT rankings on Coupang Play and entered the top 10 in seven countries including Singapore, the Philippines, Thailand, and Saudi Arabia, while earning an 8.5 rating on IMDb. International media praised it as more than a contest—an entertaining showcase of makeup artistry—and described it as a viral topic within the beauty industry. Social platforms like Reddit and TikTok buzz with positive reactions, episode reviews, makeup challenge covers, and product demonstrations from global influencers, helping spread K-beauty worldwide. Fans also applauded a K-pop group makeup mission segment, calling it a highlight and celebrating the fusion of K-pop and K-beauty. The 9th episode of the 10-episode series premieres on Coupang Play on the 31st.
