CreatripTeam

The Korea Tourism Organization (KTO) signed an agreement with SonoInternational on the 30th at the KTO Seoul Center to promote domestic tourism through a joint 'Stay & Explore' campaign. The partnership focuses on longer regional stays that combine local experiences with hotel packages across 18 Sono Hotels & Resorts locations. Featured local programs include black-faced spoonbill birdwatching in Suncheon (순천만 흑두루미), a snap & sound tour in Jindo (진도), and Color Hunting in Seogwipo, Jeju (제주 서귀포). From the 31st, new regional itineraries will be promoted along with SNS verification events, postcard guides to hidden local spots, letter-delivery services for guests, and prize draws including free stays. Details appear on the official Korea Tourism website from the 31st. KTO also announced a pop-up store at Vivaldi Park, Hongcheon, running through Dec.16, showcasing award-winning travel photos and offering discounts, plus a digital travel ID promotion with prize draws through Nov.28.