Kurly Beauty Festa 2025 Boosts Curation with Five Themed Gardens
Creatrip Team
5 months ago
Kurly Beauty Festa 2025 opened at Dongdaemun Design Plaza (DDP), showcasing 60 curated beauty brands selected by Kurly. This year emphasizes Kurly’s curation approach with five themed “gardens”: Serenity (natural and gentle-ingredient brands like Kundal, Yadah, Nacific), Radiance (transparent color brands like NARS, Forre, Banila Co), Vitality (functional/skincare-focused brands like Estra, La Roche-Posay, SkinCeuticals), Heritage (brands with distinctive histories like Kérastase), and Senses (sensory experiences for smell and touch). Visitors can enjoy booth activities—KakaoTalk friend adds, SNS follows, roulette and draw games—plus live events such as a NARS makeup show, Kérastase scalp diagnostics and styling classes, SkinCeuticals wrinkle consultations, and a toothbrush engraving service at the Kent booth. Guests who visit at least four of the six zones (including the Kurly Only zone) and verify with a beauty keyring receive a mission gift. The festival runs at DDP Art Hall through November 2.
