The 'List Showroom Seoul' event, hosted by the French Fashion Association, took place from the 17th to the 19th of this month, highlighting 8 French designer brands and their 25FW collections. Korean buyers no longer have to travel to France for negotiations, as French designers and marketers now come to Korea, viewing it as "Asia's Fashion Leader" and a gateway to the broader Asian markets, particularly China. The event, now in its third season, also features the "Boarding Pass" program to promote young designers. Brands such as Again, Gunther Paris, Homecore, and others participated, showcasing their unique styles and collections. This demonstrates the growing appeal and strategic importance of the Korean market for French fashion brands.
