CreatripTeam

Lotte Wellfood is rolling out a global marketing campaign for Pepero Day (Korean snack holiday on November 11) with the slogan “Show your love with PEPERO.” Major activations run in New York, Los Angeles, Hanoi and Seoul. In New York, a digital ad plays on the TSX Broadway screen in Times Square through mid-December, and an on-site event including photo zones, tasting, K-pop dance performances and a ceremony honoring Korean War veterans will take place at Father Duffy Square on November 11. Los Angeles features digital billboards at The Twins and near Koreatown through November 24. In Hanoi, hands-on events with photo and game zones will run at Lotte Mall West Lake. In Seoul, large screens around Hongdae and 55 subway stations (including Seongsu and Gangnam) display campaign ads; Seoul Subway Line 2 hosts an interactive Stray Kids–themed QR event for Gen Z. Global ambassador Stray Kids appears in the key visuals to boost youth appeal. Lotte says the goal is to make Pepero Day a recognized global occasion by offering varied brand experiences in key cities.