CreatripTeam

BBQ, a leading Korean fried chicken chain, says its new menu item 'Bbum Chicken' reached 400,000 cumulative sales within a month of launch, averaging 10,000 weekdays and 20,000 weekend pieces. The seasoned chicken proved especially popular with young customers (Zalpha: late-1990s to early-2010s generations) and women, praised on social media for its rich but refined cheese flavor. BBQ plans to sell a powdered 'Bbum Chicken seasoning' (small-pack) in November and expand seasoned side items like fries. The seasoning blends Gouda, Cheddar, Blue, and Parmesan cheeses with yogurt and ucream powder to create a crispy, creamy taste profile. The product name 'Bbum Chicken' was chosen through a customer contest, reflecting BBQ’s participatory branding approach.