CreatripTeam

Yanolja Research reported that South Korea’s accommodation market improved in Q3 as summer high season boosted occupancy (OCC) and average daily rate (ADR), lifting RevPAR across most property types. Hotels and shared stays showed gains, while resorts and pensions lagged year‑on‑year, deepening profitability polarization. Leisure-focused pensions and resorts recorded large quarter-on-quarter RevPAR increases driven by family travel, but compared with Q3 last year resorts (-6.6%) and pensions (-7.7%) saw declines due to some demand shifting overseas and cost-sensitive consumers. Analysts urge operators to pursue long-term revenue strategies (e.g., off-season promotions, experience packages) rather than short-term events. Outlook for Q4 is cautious: hotels face seasonal pressure and lower ADR/OCC forecasts, while motels are expected to hold steady supported by business and short-stay demand. Local sports events like KBO baseball boosted non-capital city lodging transactions (up 20%+ in some markets), showing events can spur regional stays if price competitiveness and service improve.