CreatripTeam

Leggings, once a staple of athleisure, are losing popularity among young consumers in South Korea and globally, dragging down sales and stock prices of related companies. Demand for leggings has fallen from 46.9% of athletic pants sales in 2022 to 38.7% this year. Major spandex supplier Hyosung TNC faces lower raw material prices, oversupply and deteriorating profitability, prompting analysts to cut its 3Q operating profit forecasts. Lululemon’s stock and profits have also weakened despite modest revenue growth, while customer traffic declined. Domestic brands show mixed results: Xexymix reported falling sales and profits, but Andar grew by expanding categories (running wear, loungewear, business athleisure) and posting an earnings surprise. Industry observers attribute the shift to a trend for looser silhouettes—consumers now prefer roomy pants that conceal the body rather than tight leggings. (athleisure) (spandex)