CreatripTeam

Luxury K-beauty brand HERA marked its partnership with the makeup survival show Just Makeup by launching integrated online and offline events that spotlight lip-focused looks and brand identity. The program, where artists create diverse looks using lip, eye and base products, featured a comeback round requiring contestants to complete full makeup using only HERA lip products—showcasing the Sensual Lip Custom Match’s 317 shades and multiple formulations. HERA’s Amore Seongsu (store) released 33 new “Artistic Color” custom-match shades for a limited time, offering in-store lip point look experiences and a Just Makeup special class. Amore Mall runs a Sensual Lip promotion through Nov. 2 with coupons, gifts and fan-engagement benefits tied to the show. HERA says the collaboration underscores its message of self-expression and strengthens its K-beauty brand identity through content-driven marketing.