CreatripTeam

LUNA, a Korean makeup brand, teamed up with popular Japanese beauty influencer Sara (YouTuber with 1.46M followers) to launch the Conceal Blender Palette “05 Tone Reset Cover.” Tailored to Japanese skin concerns and color preferences, the palette combines five complementary tones — red orange, soft lemon, olive green, neutral beige, and pure beige — allowing users to mix shades for personalized coverage. The product’s strong coverage and localized design helped it reach overall #1 in popularity during the Qoo10 Megapo shopping event (Oct 1–9). LUNA says it will continue localizing K-beauty technology and expanding global marketing; the brand recently held a launch event in Tokyo and entered the UK K-beauty retailer Pure Seoul (on- and offline) to diversify channels and boost competitiveness.