CreatripTeam

Samyang Foods launched its new plant-based snack brand PulseLab on GS Shop home shopping on July 27. PulseLab (from pulse + laboratory) uses legumes such as chickpeas and in-house plant proteins to offer convenient, protein- and fiber-rich snacks. Current lineup includes two flavors of bite-sized hummus (cashew, hot spicy) and two plant-based nuggets (sweet garlic, crushed pepper). The frozen products can be cooked straight from frozen in a microwave or air fryer, targeting single-person households and families seeking quick healthy options. During the broadcast, four-product sets were sold at special prices and buyers were entered to win PulseLab merchandise (cooler bag) and Samyang ramen and Buldak sauce. Samyang says it will continue expanding PulseLab with more convenient, health-focused snacks.