CreatripTeam

Koen Commerce, a K-beauty marketing and distribution firm based in the Middle East and Europe, held a successful official launch event for Korean skincare brand SKIN1004 in downtown Dubai at the Foundry Art Gallery. The gallery, near the Burj Khalifa, was themed as a space where Korean technology meets natural beauty and featured five interactive zones highlighting key ingredients with texture trials, a Glow Ritual, and a Tea Bar. Attendees—including editors from Harper’s Bazaar Arabia, Cosmopolitan Middle East, Mojeh Arabia and around 100 GCC influencers—experienced SKIN1004’s signature lines like Centella, Hyalu-Cica, Tone Brightening and Poremizing, reflecting the brand’s “clean beauty” and “minimal prescription (less-is-more)” philosophy. Koen Commerce, which operates across the GCC from its Dubai base and partners with top local retailers, said the launch showcased Korean clean-beauty technology within Middle Eastern culture and illustrated Dubai’s potential as a regional K-beauty hub.