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Early Cold Boosts Korean Fashion: Brands Launch Lightweight Fall-Winter Lines Sooner
Creatrip Team
a month ago
As temperatures dropped rapidly in October, demand for transitional (ganjeolgi) and lightweight outerwear rose sharply, prompting major Korean fashion firms to accelerate product launches and expand season lineups. Samsung C&T’s Beanpole brand moved from a four-season model to seven micro-seasons to better match temperature shifts and is reporting double-digit sales growth in corduroy, quilted jumpers and light paddings. Brands are emphasizing lighter, more versatile paddings and multi-tiered offerings (light/mid/heavy) — for example Reebok introduced a ‘middle-stage’ lightweight padding between windbreakers and heavy coats, and Teton Bros. built a three-step “Alive Series.” Retailers are shifting from a produce-first model to online-driven, real-time small reorders to respond faster to weather; Studio Tomboy moved its lightweight down release up two weeks and set up small-volume online reorders. Kolon FnC uses data-driven planning to raise demand forecast accuracy and increased production of its ‘Sossot Down’ line by about 1.3 times. Industry players expect overall sales recovery this season as timing aligns with normal fall temperatures, noting that quick, responsive production is crucial for long lead-time items like down jackets.
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