Fashion Industry Bets on 'Seasonless' Clothes to Weather Climate Change
Creatrip Team
4 months ago
As climate change blurs seasonal boundaries in South Korea, fashion companies are shifting to seasonless designs and flexible production. Brands are emphasizing layering pieces—cardigans, 'shacket' (shirt+jacket), and lightweight padded jackets—to suit unpredictable weather. Sales data show big jumps in demand for rain boots, raincoats, and light padding; some firms expanded lightweight-puffer inventory by up to 20x and overall light outerwear by 150%. Retailers and department stores are fast-tracking winter offerings, launching premium private brands (PB) like cashmere lines, and using pre-order and responsive production to cut inventory risk. Corporates including Hyundai Department Store have set up climate-response task forces to coordinate planning and logistics as the industry adapts to ongoing climate volatility.
