CreatripTeam

American rapper Cardi B called Korean gochu-chamchi (spicy tuna) a “perfect combo” during an Instagram Live mukbang, showing herself mixing the canned gochu-chamchi with rice, adding mayonnaise, and wrapping it in gim (roasted seaweed). The clip’s edited version hit about 4 million views on YouTube and sparked a viral '#GochuTunaChallenge.' Cardi B has previously boosted interest in Korean foods—her earlier praise for Samyang’s 'Carbo Buldak' contributed to shortages in the U.S. Following her mukbang, Dongwon F&B, the maker of gochu-chamchi, expanded exports to 28 countries including the U.S., Japan, Vietnam, and China.