CreatripTeam

Matin Kim (brand name Matin Kim) began in 2015 as a blog-based label named by combining the French word for “morning” (Matin) and founder Kim Dain’s surname. The womenswear brand grew a devoted young-female fandom through active social media engagement, founder-led personal branding, and responsive product updates. Distinctive minimalist designs — neutral palettes with silver details — led some shoppers to mistake Matin Kim for a European label. After hitting a financial crisis in 2020, the brand was acquired in 2021 by Hago House, which shifted strategy from online-only to an online-and-offline model, opening flagship stores that drew domestic and international visitors. Aggressive offline expansion (now about 60 domestic stores) and early overseas entries — Hong Kong, Taiwan, Macao, Japan — helped drive rapid revenue growth: from 5 billion won in 2020 to an expected 200+ billion won in 2024. Matin Kim plans more Asian stores this year and further Japan openings next year as it pushes to become a global K-fashion name.