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FlagFillIconNow In Korea
Luxury Without Logos: The Rise of the ‘Rich Dad’ Look
Creatrip Team
a month ago
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The 2025 trend shifts away from flashy brand logos toward understated luxury—called the “Rich Dad” look. Emphasizing timeless silhouettes and high-quality materials (e.g., cashmere, wool, linen), the style values well-fitted tailored pants, simple knit-and-shirt combinations, and muted color palettes like beige, gray, navy, and ivory. Key details include ankle-revealing trouser hems, slightly exposed shirt collars under cashmere or wool blends, and worn-but-cared-for accessories (e.g., leather shoes, aged watch bands) to convey quiet wealth (“Wealth whispers”). Styling tips focus on natural, effortless touches—rolled sleeves, draped sweaters, minimal perfume—and investing in tailoring and fabric feel rather than logos. Recommended capsule combos include navy blazer + white shirt + gray slacks for work; oatmeal knit + beige chinos + loafers for brunch; black turtleneck + charcoal pants + suede jacket for evenings; and linen shirt + dark denim + sneakers for travel. (“Rich Dad” refers to a conservative, classic luxury aesthetic rather than ostentatious branding.)
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