CreatripTeam

After praising Korean spicy tuna cans on an Instagram Live, U.S. rapper Cardi B demonstrated mixing gochuchamchi (spicy tuna canned product) with rice, mayo, and gim (seaweed) and called the combo "perfect." The clip, featuring a Dongwon F&B product she said she bought at H Mart, went viral with millions of views and triggered many "try this" videos on TikTok and Instagram. Retailers in some regions reported temporary sellouts and search spikes. This follows Cardi B’s earlier role in boosting demand for Samyang’s Carbo Buldak ramen; industry observers call the effect "cost-free overseas promotion" and see SNS-driven influencer endorsements as accelerating K-food’s global expansion into what some term "Hallyu 3.0." Food companies note that recipe sharing on YouTube and TikTok now reliably converts into real purchase traffic.