CreatripTeam

DIUAMOUR, a jewelry and watch brand, has introduced a new hair accessory lineup following its June jewelry release. Aiming to become a total accessories brand that completes overall fashion styling, the company collaborated with fashion platform drrip for a campaign themed “emotional styling.” The collaboration’s reels and curated exhibition resonated with MZ generation consumers for its natural, refined mood. DIUAMOUR noted positive responses on Musinsa (Korean fashion e‑commerce) where styling snapshots provide real-wear tips, and plans more seasonal and trend-driven accessory releases and campaigns to showcase its brand sensibility.