CreatripTeam

Shinsegae International’s imported luxury vegan makeup brand Hourglass has released a limited 2025 Holiday Collection featuring seven items including a 6-pan Ambient Lighting palette, brushes, and a special lip duo. The collection, inspired by nature and animals, was created in collaboration with Ukrainian tattoo artist Sasha Unisex and showcases illustrations of deer, swan, and fox that represent beauty values. The Ambient Lighting Palette Unlocked edition donates part of its sales to the U.S. animal-rights group Nonhuman Rights Project (NHRP), and all palette brushes use PETA-certified synthetic fibers. The brand’s partner Hyeri selected the Deer edition, a bright, soft-glow palette with two limited warm-peach and pink blushes. A Holiday pop-up store will run at The Hyundai Seoul until Nov. 2 with makeup shows, gift-with-purchase items (including an exclusive eco bag and deluxe samples), and chances to receive full-size products depending on spend. Hourglass emphasizes the collection’s collectible packaging, vegan ingredients, and seasonal exclusivity that often leads to quick sell-outs.