The first Korea Travel Expo will be held in Taipei, Taiwan, from May 23, with actor So Ji-sub appointed as its ambassador. The event aims to strengthen cultural exchanges between Taiwan and Korea, showcasing diverse Korean tourism resources. With 100 participating companies and organizations, the expo seeks to attract 20 million tourists to Korea. So Ji-sub will attend the event personally to convey a special message about Korean travel and connect with Taiwanese travel enthusiasts. This initiative is expected to significantly promote Korean tourism.
